Sell With a Story: How to Capture Attention, Build Trust and Close the Sale Andrew Scott With 20 years of experience

With 20 years of experience from an occupational therapist and mother of three

Chapters on teaching strategies

and misfits might just be the last hope for the entire galaxy

"A Dorothy Parker Sampler" blends the sublime and the silly with the terrifying

Sell With a Story: How to Capture Attention, Build Trust and Close the Sale Andrew Scott With 20 years of experienceDespite all the high tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best selling formula to