All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Condition:Good philosophers have described the decision-making

philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we ‘blink’ and go with our gut

From Publishers WeeklyStarred Review

Astounded by the response she received and the wide range of stories that came pouring in from all over the world

as in conventional cognitive textbooks

All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All Condition:Good philosophers have described the decision-makingSeth Godins three essential questions for every marketer: Whats your story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thats virtually the same car. We believe that $125 sneakers make our feet feel betterand look