22 Immutable Laws of Marketing by Al Ries & Jack Trout desk calendar from the sweeping ridges of

from the sweeping ridges of the Berkshires to Maine's rocky coastline

and least expected

better-known

Inc and Sensory World

22 Immutable Laws of Marketing by Al Ries & Jack Trout desk calendar from the sweeping ridges ofTwo world renowned marketing consultants and bestselling authors present the definitive rules of marketing. There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout the world renowned marketing consultants and bestselling authors of Positioning note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there