If Then: How the Simulmatics Corporation Invented the Future Romance_Gift_Guide It Came From Memphis dishes

It Came From Memphis dishes its tuneful tale with a full context of social issues

With the same humanizing sensibility that he employed in Deep South

and more juicy stuff

Assuming no knowledge on the part of the reader

If Then: How the Simulmatics Corporation Invented the Future Romance_Gift_Guide It Came From Memphis dishesFrom the best selling author of These Truths, an "exhilarating" (New York Times Book Review) account of the Cold War origins of our data mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of