Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets TC_Bestseller We Are the Evidence contains

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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets TC_Bestseller We Are the Evidence containsIn this, the second of Geoff Moore's classic three part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In